Apart from great content, and on-page optimization, your website needs an incredible link-building strategy. Having a great link-building strategy is the only way to increase your website authority and rankings in search engines. When you constantly make high-quality backlinks, Google recognizes the work and rewards you with increased website authority and ranking.
Any search engine optimization strategy is incomplete without link building. Your basic goal should be to get as many do-follow links as you can from top-tier websites.
But that’s not all link building is. While having do-follow links will increase your website’s quality, that’s not the case with all kinds of links.
Not all backlinks have the same weightage for your website. In the latest Google Spam Update, they have made spammy links, and no-follow links worthless for your website.
So, your brand new link-building strategy needs to be all about do-follow links.
Importance of Link Building Strategy
After the update, do-follow links have become even more of a priority for those who want to increase their page authority. Link building strategies are crucial. Linkbuilding is the key to increasing organic traffic on your website. Organic traffic is the most valuable as it’s free.
Some of the best ways to get links for your website are by promoting existing content and creating great new content. If you end up creating a really great guest post on one web page then it can get you quality links.
Best Link Building Strategies of 2023
Below we have covered the top link-building strategies that you should follow in 2023. Carefully following these strategies will help you achieve higher rankings, increase traffic, and boost website authority.
Let’s get started.
Prioritize High-Quality Content
Nothing will get you better results than constantly putting out great content. If you have quality, engaging, and informative content to offer, it makes people automatically want to link to your site. Don’t write just for the sake of getting a backlink. Write content that is actually helpful for users, and satisfies the search intent.
Some of the best content types include:
Tips & Tricks
Hidden features and options
Lists & Guides
Informative content about tech, software, product/service.
To be able to create content that sells, you need to have a clear understanding of your target audience.
Resource Page LinkBuilding
Resource page link building is where you find websites that offer resources on any number of topics and try to earn a link from them. You can contact the webmaster or the website owner to point them toward an additional resource that could be good for their list.
This helps you get authority, and quality links that you won’t be able to get under normal circumstances.
Catchy Infographics Help
The Infographic link-building strategy has seen a recent boost. In this strategy, you create an infographic and reach out to other websites in your industry. All you want is do-follow backlinks from all those who share it on their websites/platforms.
Using infographics to earn backlinks on your website is a great option. It can generate a lot of traffic to your website as well.
Offer Discounts and Coupons
If you’re selling a product or service, you can run a discount or hand out a coupon code to a couple of other websites. These website owners can publish the offer on their website, and give you a backlink.
You can offer discounts on your products and services, and give away free items such as white paper to increase your brand’s reach.
Take Advantage of Social Media’s Power
Social media is full of influencers who are willing to promote your brand in exchange for something valuable. You can run special discounts for influencers. They can share it with their audiences.
Doing so will help you get your brand in front of more people. You can earn great links from social media as well. That’s not all, you can even social media to share your latest posts and content.
Directory submission is another way to get some great links. You submit your website’s URL and other necessary information to online directories. This is a great way to get your website listed in more places. It also helps in increasing brand awareness. Moreover, it can boost the traffic of your website.
Guest Blogging is Essential
Guest posts have become a common method to get high-quality links from relevant websites. It is super easy to submit a guest post. All you have to do is reach out to the owner of the website that is in the same industry. Share content ideas with the site owner, and submit a guest post in exchange for your website.
Guest posting benefits all involved parties as one gets quality, informative, fresh content, and one party gets quality links.
You also need to make sure that you focus more on writing content that is more relevant to the website. If you can earn links from high-authority websites, then there’s nothing better than that.
Press releases are a great idea to get quality backlinks for your website. If you have some information you would like to share about your company, then press releases are a great option. Moreover, there are many news websites that are authorities in the industry. If you can get a link from a news site, you’ll be able to get quality links.
You can use a couple of things to become featured in the news, such as:
Host an event
Conduct a contest/sweepstakes
Fundraising for a charity
Answer questions in an interview
Try Out Webinars
Webinars are another great way to generate quality backlinks. They are a great way to showcase your products/services or expertise. They also help in building relationships with clients.
You can promote your webinar on social media services and reach out to those who were a part of your webinar.
Broken Link Building
Broken link building is not what it may sound like. You’re not fixing your own broken links, but looking for other websites with broken links. Let’s say some website is using someone else’s content as the source. If that link becomes broken, you can reach out to the webmaster and suggest your content as a replacement. Once you find a broken link, notify the website so you can earn quality links.
Broken link-building practices are highly efficient. Most site owners will appreciate you pointing out broken backlinks.
Use Mentions to Your Advantage
It happens more than often that other websites and marketers mention your brand as a reference. Most of the time there’s no link on the mention. You can reach out to all those who have mentioned your business/website and ask them for a link.
If they like your content/brand enough to mention it, they would be more than happy to give you a link.
Take Back Your Expired Links
Links become lost, it’s natural. Most of the time it happens when a referring domain change or website is reconfigured, and the link becomes lost. Run a technical audit on your site and see how many links have you lost in a particular time frame.
Once you have the list of expired links, reach out to the sites and ask them to fix this issue. Reclaiming expired links allows websites to remain credible in the industry.
What to Avoid While Building Links?
There are some things that you need to avoid adding to your link-building strategy. Don’t rush to make backlinks, it leads to poor quality and spammy updates. Here are some link-building strategies that you want to avoid:
A lot of websites use video and blog commenting to get traffic on their websites. It used to work in the past, but Google has de-prioritized these kinds of links. If you engage in these link-building practices, it can hurt your website in the long run.
Buying links from high authority sites is a technique that’s getting a boom right now. But, buying links violates Google’s guidelines. If it comes to Google’s attention, Google can suppress that particular website’s results.
FAQs About Link Building
What should I do to find broken links?
There are many ways to find broken links. You can use SEO tools such as Semrush, and AHREFS. To do this, you need to sign up for a paid account. Both tools have different settings and tools to find broken links.
Will I get penalized for making too many links?
There’s no clear answer to this. All the industry giants have different answers regarding this. However, there are a couple of things to consider:
Search engines can figure out if you’re trying to manipulate ranking by building too many links quickly.
Adding too many poor-quality links can impact your website negatively. It dulls your website’s authority and overall ranking.
Should I use paid links?
It’s true that paid link-building strategies work, they work up to a specific point. You should not use it as a long-term and as your only link-building strategy. If caught by Google, it will lead to a long time of suppression of your search engine rankings.
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