Top 5 Digital Marketing Tools For Marketers

Digital marketing, also called online marketing, helps businesses build an online presence. Using digital marketing and social media marketing is essential to generate leads and revenue. This can’t be done without the top digital marketing tools.

Digital marketing is a vast concept; different businesses can use different types of marketing to grow their businesses. Some common digital marketing types include:

• Inbound Marketing
• Email marketing
• Social media marketing
• Web marketing (content marketing)
• Search engine marketing
• Mobile Marketing
• Affiliate marketing
• Pay-per-click (PPC)

Everyone interacts with businesses on their mobile phones and computers. So, businesses need to have a robust online presence. It is the best way to showcase your business’s features to the world. Having an online presence is essential for any business to survive in this environment.

You can use varying digital marketing tools to improve the quality of work. Here are the best digital marketing tools that businesses & marketers can use.

Top Digital Marketing Tools

Here is a list of the top 5 digital marketing tools with strong features that improve marketers’ capabilities.

1. Google Analytics 4

This is one of the most finest and free Google tools for SEO. Google Analytics 4 is a state of the art analytics tool that helps you keep track of all the activity on your website. It provides valuable data insights that help marketers understand the direction to take with website modification and SEO.

Features of Google Analytics 4:

• You can break down traffic in terms of devices used, products seen, pages visited, etc.
• It offers metrics, dimensions, and a dashboard. You can easily access all the data regarding your website.
• It provides real-time updates about website visitors. Thus, you can easily understand the behavior and preferences of your potential and existing customers.
• Through Google Analytics, you can get information about your business’ performance as well.
• The reporting tools let you share insights.

2. Google Ads Manager

Google Ads is not exactly a marketing tool. The Google Ads Manager is the perfect place to run and manage your ads. If you’re not doing organic marketing and just running ads for your business, you definitely need Google Ads Manager. 

To run and manage Google Ads, you have to use Google Ads Manager. It is the best tool to measure your return on investment (ROI). It contains many new artificial intelligence features that make working faster and easier.

Features of Google Ads:

• It provides data analysis related to visitors.
• It offers a click-to-call button to increase customer calls.
• Through Google Ads, you can easily increase the number of leads as well as customers.
• Its multiple targeting options help you target customers according to age, preferences, groups, gender, location, profession, etc.

3. SEMRUSH

Are you looking for an all-in-one marketing toolkit? SEMRUSH is one of the best marketing toolkits with almost all the marketing features. Through SEMRUSH, you can grow your website visibility as well as the reputation of your business. 

It offers features for content marketing, marketing research, advertising, and social media management. SEMRUSH is a very easy-to-use digital marketing tool, and it can help you out in almost every part of digital marketing.

Through SEMRUSH, you can understand and manage your digital marketing campaigns. It provides a free trial for 7 days as well.

Interesting features of SEMRUSH:

• It helps to boost your website traffic.
• Helps you rank your content at the top of the Google search results.
• Can highlight competitors’ marketing strategies. Based on this, you can build your own marketing strategy.
• It also helps to generate leads and revenue with custom marketing strategies.
• You can use it to build social media marketing strategies.

4. MailChimp

MailChimp is an amazing social advertising and marketing tool, and it was originally designed for the planning and automation of digital marketing campaigns. 

You can easily track and monitor your leads and existing customers through it. This platform provides multiple integrations with different SaaS companies. It is also good for your email campaigns because it helps increase your engagement with your audience. 

Features of MailChimp:

• Through MailChimp, you can create amazing content with its easy-to-use design tools.
• It contains an AI-powered assistant to generate custom designs.
• It also helps you create personalized emails, and its marketing automation facility enables you to get 6 times more orders.
• It offers many tools to get complete insights and analytics at a place.
• It offers a free plan to small marketers.
• It provides full email automation that helps you reach the right audience at the right time.
• MailChimp has features to delight customers with happy birthday messages, welcome automation, and order notifications.
• Online retailers and e-commerce can use it to get more traffic, convert leads, and grow sales and profit margins.

5. Survey Anyplace

It is a very famous lead-generation tool for digital marketers. The ReportR feature of Survey Anyplace is amazing, and you can download a personalized PDF report after taking your questionnaire.

Features About Survey Anyplace :

• Branding and white labeling are amazing features of Survey anyplace.
• Its reporting feature is mind-blowing.
• It offers scoring and calculation facilities.
• It offers quizzing capabilities and mobile survey facilities.
• Multi-user management is the best feature of Survey anyplace.
• It provides Integrations as well as data collection.

Benefits of Digital Marketing

• Generate Leads – With the right marketing practices, you can generate leads. With social media marketing and content marketing, it is possible to generate leads for the business. 
• Build Brand Trust – Any business can gain brand credibility through digital marketing. With a series of posts, content, and branding efforts, businesses can become a trusted brand. 
• Affordable – Digital marketing is more affordable than other advertising methods. Businesses can promote their product at less cost and make their product reach worldwide.
• Wide Reach- 77% of American adults use mobile phones to read news, blogs, watch videos and reels, and use social media. With digital marketing, you can have access to a wide-ranging audience.

Conclusion 

Digital marketing is essential for businesses in today’s competitive world; without it, they can not survive. Marketers all over the globe use the best digital marketing tools to automate processes and generate better results.